Nowadays
both active and passive job seekers are using the social network for searching
the jobs. Jobvite, a San Francisco-based provider of next-generation
recruitment solutions, published the results of its 2011 social job seekers
survey which shows
- 45% of the employed are open to a new job
- 86% of active and passive job seekers have a social profile
- 16% used social networks to find their most recent job
- 40% are “super social” with over 150 contacts
On the other hand HR professionals are increasingly relying on social
media sites for sourcing job candidates and checking credentials. Most of them using
mainly three social networking sites to research the profile in this LinkedIn
is leading followed by Facebook and Twitter.
Its well-known and
proven fact that employers are more satisfied with the internal referrals than traditional
sourcing and job sites, now the social networking platform gives cost effective
and kind of extended referral sourcing opportunity to the employers.
Social media can be
used in following ways for effective recruitment:
Posting your open
positions: you can post and reach out to thousands of people and the targeted
community by posting your open job requirements
Reaching out to potential candidates: With social media you can
reach out to potential candidates, though they are passive job seekers and poll
or follow-up with them
Candidate checking:
you can learn lot of things about the candidate from his social network apart from
his resume; you will get wealth of information and recommendations about the
candidates.
You need to
clearly build your social media recruitment strategy and follow the simple
steps to make it successful.
Create the LinkedIn
page for your organization and promote it and encourage your current employees
to join it.
Update with current
open positions
Try to expand your
network rapidly even you can use introduction form your network.
To highlight the hot
openings even you can update your status.
Keep your Facebook
page updated with latest information and update with the current openings
Publish the new
openings and respond to the comments and post on timely basis
Use twitter for relevant
updates else you will keep losing followers
